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Ayşegül Özsomer - Can advertising enhance consumer's desirable Covid-19 health behaviors? 

Overview

In March of 2020 the world was rocked as a global pandemic was declared due to the SARS-COVID-19 virus. This project explores the relationship of brand advertising messages and the pandemic as a potential influence on socially responsible health behaviors (social distancing, mask wearing, and hand washing). Can advertising play a role in encouraging desirable COVID-19 health behaviors and promote consumer welfare?   

Apply now! Summer Semester 2020/21
Application period has ended
Studies commence
Jun 28, 2021

Application deadlines apply to citizens of: United States

Apply now! Summer Semester 2020/21
Application period has ended
Studies commence
Jun 28, 2021

Application deadlines apply to citizens of: United States