Zeynep G. Canlı - Sustainability and future-self continuity in Consumer Behavior
|Study location||Turkey, Istanbul|
|Type||Summer Research Program - High School, full-time|
At least 2 reference(s) must be provided.
In recent years, it has become clear that sustainability is a critical issue and is accepted as a global challenge. The world cannot carry on with our current model of consumption, and we need smarter and more efficient methods. The issue is receiving attention from different disciplines to find best sustainable solutions. A concept that is theorized to impact sustainable behavior is future-self continuity, defined as the perceived similarity between one’s current self and future self (Hershfield, 2011). We propose that the extent to which people see their future selves as similar to their current selves will determine their level of engagement in sustainable behaviors.
Questions to be explored:
What drives a person to be sustainable? What are the determinants of this behavior? Would a person who thinks their future-self is close to their current-self engage in more sustainable actions?